Researching Institutions

I have researched a rang of film institutions to see what one I would use to produce, distribute and exhibit my film. An institution is an organisation or company, that produces and/or distributes media products.

From researching a variety of institutions, I am now able to decide who will produce and distribute my film. I believe all 5 of the institutions I looked at would be able to produce/distribute my film, however the institution I would choose is Lionsgate Gate. This is because I feel like they are a modern institution, who are already well respected within the film industry. I believe this is because of their success of understanding what their audience wants and being able to reach a large mass audience. They are also behind three of the most successful movie series (The Twilight Saga, The Hunger Games Triology and The Divergent Series). This shows they have a good relationship with their audience, as to make a collection of films they must all be equally as good and they obviously do this by knowing what their audience likes in films. They also focus in the British Horror Genre, which is the genre of my film. Their previous success will lead to a large advertising campaign, allowing my film to reach a mass audience.